Yibei Chen
Graphic Design & Visual Experience 

Professional Experience:

 

Georgia Institute of Technology

Graphic Design Assistant, October 2021 - October 2022

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• Dedicated design to one of their partners—Partnership for Inclusive Innovation (PIN), a public-private financial organization across GA.

• Established brand identity guideline book, creating GA state map design with all of PIN’s active projects, printed posters, postcards, flyers, and brochures design.

• Conceptualized and pitched the ideas and created presentation templates, charts, and layouts.

• Created social media templates for LinkedIn and Facebook and developed web page banners and newsletters for each month.

• Increased LinkedIn followers by 378, impressions 53%, and clicks and interactions by 52k.

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Brand Culture Company, LLC

Strategic Brand Consulting, Digital Marketing, and Project Administration, December 2021 - Jan 2023

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​Delivered brand identity strategy and marketing skills to advised clients.

• AFTERCAR: Banner design, promotional poster and social media posts design, space design, event planning and digital & print deliverables.

• SWM: Flyer designs in different dimensions, web banner design, poster design, and photography resourcing for promotional materials.

• REVEAM: Brand identity & strategy development, brand collateral design, and social media post design for LinkedIn.

• FIELDPOINT PRIVATE: FP credit card design (132 cards total), social media and advertisement design.

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Reframe App

Graphic Design and Marketing Strategy , March - August 2022

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• Designed social media content and digital marketing.

• Increased 30k app downloads, 218 user subscriptions, 1.2k Instagram followers, and 780k TikTok views.

• Accomplished 20-30 social media posts every week for different platforms, including Instagram, Facebook, and TikTok.

• Incorporated feedback based on data analysis, ads performance, and users’ behaviors and make necessary changes.

• Operated digital marketing design strategies including promotional webpage design, in-app layout and content design, email design, digital coupon and vouchers design.

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Wayfair LLC

Creative Design Co-op, June - December 2021

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ALLMODERN STORE:

• Utilized 3D modeling skills and rendered design storage center for new ALLMODERN store.

• Crafted wood, rug, tile, and tray storage center and individual sample cards (the rug sample cards have been officially used in the ALLMODERN store)

• Built an interactive store browsing journey and collaborated with co-workers for ALLMODERN takeaways design.

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JOSS & MAIN

• Outlined ideas and sketches for Joss&Main’s new logo design and new brand packaging design.

• Supported physical store by producing signage/wayfinding design, price label and product information card design.

 

SCAN Magazine

Art Director / Multi Media Editor, Nov 2020 - March 2021

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• Sought and connected contributors, ran the magazine’s website, and published their artworks.

• Collaborated with other art directors for next issue’s cover, layout, and content design.

• Pitched magazine's theme, visual language, art direction, and concepts.

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Ogilvy Advertising Co., Ltd.

Graphic Design Intern June 2019 - Sep 2019

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• Designed creative contents, layouts, and sketches for advertising campaigns.

• Developed a series of posters, billboards, information sheets, and social media posts.

• Worked closely with art director to sketch and model original concepts to inspire the clients, inspiration sharing within the design team through the clients presentations.

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Union Media Co., LTD

Graphic Design Intern June 2018 - Sep 2018

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• Assisted in designing Visual Identity manual; designed curtain and promotional poster for a soon opening Japanese grocery store.

• Produced the Visual Identity manual for the 25th anniversary of a real estate company, the New World Development Group.