@yc_designwork
Innovation, Opportunity, and Shared Economic Success
Partnership for Inclusive Innovation
Skills
Brand Identity, Brand strategy, Marketing Communication, Digital Media, Typography and Layout, Print Design
Description
The Partnership for Inclusive Innovation (PIN) is a public- private initiative among the state of Georgia, Georgia Tech and the state’s leading companies and organizations.
Positioned the brand around its mission of fostering inclusive innovation, creating opportunity in historically underserved communities and advancing shared economic success throughout all of Georgia.
Deliverables
Brand guideline book, booklet, social media templates, presentation deck, banner design, newsletter, printed poster and post cards
Tools
Illustrator, Photoshop, InDesign
Brand Philosophy
Inspired by the “P” in “partnership” and the “IN” in both “inclusive” and “innovation,” we created a new identity symbol, “PIN,” along with a lively and optimistic visual language and bright color system inspired by the state of Georgia. We debuted the verbal and visual identity in PIN’s content strategy, including its website, social media presence and email communications.
Brand Languages
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Corporate Colors: Derived from the three primary colors, these bold shades can be used to draw attention and provide visual definition between content. The Partnership logo is by default red, but the other corporate colors can be used for visual hierarchy and contrast.
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Illustrations: Both a solid color version, utilizing an arrangement with our push pin graphic, and a version where a photo fills the state.
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Posters: A variety of corporate colors, maps and photo treatments can be used across materials.
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Turn System: When using the angle treatment, photographs and color blocks can be rotated diagonally on a 3º incline.
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Marketing Communications: Designed social media ads for Linkedln, facebook, and webinars. Using turn system, solid colors, and angled photography to indicate brand language and enhance brand languages.
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Using the Partnership logo in merchandise raises awareness of our brand and brings attention to our organization.
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One pager, flyers, and brochures display Partnership for Inclusive Innovation achievements and projects and and share economic successes across Georgia.
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Social media posts as an important component of marketing communications to maintain the brand influence and enhance brand strategy through digital media platforms.
