@yc_designwork
Wayfair, LLC
Retail Industries
Skills
Marketing communications, digital media design, design templates, brand guidelines, 3D modeling, experiential design, in-store experience design.
Description
As a creative design co-op at Wayfair, designed creative social templates for digital marketing and online promotion.
Utilized 3D modeling skills and rendered design storage center for new ALLMODERN store.​Provide ideas and sketches for Joss&Main new logo design and new brand packaging design. Also, supported physical store by producing signage/wayfinding design, price label and product information cards design.
Deliverables
Social media posts, digital campaigns, email design, promotional ads design, In-store design storage design, signage design, poster design and price tags design.
Tools
Illustrator, Photoshop, Rhino
Email Audit
Followed by Wayfair brand audit, generated email design to promote products and brand awareness and service. Aliened with brand elements and languages but use them in a creative way.
Created concepts that position Wayfair in all things home, express product variety and provide wild category, communicate quality, feel distinct and ownable. Designed with a mobile-first mindset, capable of unifying disparate types of content, scalable and repeatable but always fresh.
Created templates that featured different products and are able to customized items, and display dynamic contents.
ALLMORDENR In-Store Experience | Design Storage Center
Designed grab & go swatches for customers. This sample design has been used in ALLMODERN Store at Boston.
Design Storage Center: Wood unit + Rug unit. The swatch give-away will be placed in the drawers in the rug unit. The rug unit will also display large size rugs, and also there is a vertical digital screen to display life-style images.
JOSS&MAIN | In-store Signages & Barricade Design
Promotional signs will be displayed at the sale area, can be hanging or stick on the window. Price tags and hang tags design.
In-Store Brand Identity Campaigns, and street barricades design for new J&M Store landing in the Summer 2022.
